Digital Art Design and Theory

This direction is committed to improving students' comprehensive quality in humanities, arts and technology, and cultivating senior design talents who are advanced in digital media technology such as digital animation and media, interactive, virtual reality and so on and who can be engaged in digital cultural and creative product development research, The major is aimed at meeting the needs of digital media talent who are specialized in mobile communications, Internet of Things, digital publishing, new media advertising and other emerging sunrise industries.