Provincial first-class undergraduate major construction point——Visual Communication

I. Professional positioning

This major is based on the tourism industry in Yangtze river delta and creative industry agglomeration features, relying on jiangsu university discipline superiority, to "take root place, deep culture, innovation spread Chinese story" for professional characteristics, cultivate meet the demand of culture creativity development of whole industry chain, both escatec thinking and the first-class design talents of international field of vision.

II.History

After 30 years of development, this major has made efficient progress in professional construction and education mechanism                    construction.

III. Features and advantages

Through the reconstruction and reform of the curriculum cluster, multi-dimensional throughout the actual project, with professional spirit, scientific methods, artistic path linkage, to create a communication front of visual language, innovative interpretation of the contemporary value of The Chinese story.

(1) Deepen the course content and realize the double auxiliary wings of theoretical learning and design practice. Through the teaching of "real topics, real cases", through professional competitions and innovative projects, to temper the ability of students to solve practical problems; (2) Optimize the practical training structure, highlight the two wheels of learning with specialization and learning with practicability. The course cluster based on hot issues in cultural and tourism industry cultivates students' abilities in brand upgrading, IP creation, product development and packaging design, which is seamless to meet the needs of creative industry. (3) Strengthen service value, forging the twin engines of innovation ability and entrepreneurial planning. Many courses "industrial tutors into the classroom, practice to the front line", and a number of local or surrounding units to cooperate with learning to promote production, with the production of learning, to form a cultural and creative industry innovation community.

IV.Follow-up survey results and external evaluation of graduate training quality

1. The destination of graduates is gradually diversified

The university has a complete tracking investigation mechanism. According to the annual report on the employment quality of graduates, the overall employment situation is good, and the enrollment and employment rate account for more than 98% of the total. The industry flow of graduates is mainly concentrated in light industry, press and publication industry and information technology service industry.    The number of students who choose to further their studies at home and abroad is on the rise, including overseas professional universities such as Glasgow School of Art in the UK, Marangoni College in Italy and well-known universities in China.

2. Multiple evaluation data are better than average

According to the teaching satisfaction of graduates provided by myCos, the feedback values of training target positioning, curriculum sett-ing and practical teaching are all leading in the university, and some index data are better than those of similar universities in the province, indicating that graduates fully recognize the teaching level and education system of this major.

3. Graduates' career development evaluation is excellent

Graduates of this major have worked for publicis, Ogilvy, netease, Meituan, Ali, Oriental Press, Ant Financial and other companies. Their works have won Cannes Advertising Award, Oneshow Advertising Award, Creole Advertising Award and so on. According to the return visit of myCOS and Jiangsu University Recruitment Center, employers highly appraise the students' cross-boundary thinking and industrial acuity, which is highly consistent with the talent cultivation goal of this major.

The graduates have won honorary titles such as provincial outstanding Postgraduate cadre, provincial Advanced Individual of Epidemic Prevention, provincial Outstanding Volunteer, and municipal Advanced Individual of summer social practice. Many graduates are engaged in public welfare activities, showing the young generation's sense of family and responsibility.